Connect Bing Webmaster Tools to your AI chat agent
Search performance, crawl health, keyword research and backlinks, all from one connection — including two things Google Search Console has no equivalent for at all.
SourcetoMCP connects it straight to Claude, ChatGPT, or any MCP-compatible agent, so it can query real Bing data and, when you ask, resubmit a sitemap or request a recrawl.
Agent asks
Find keyword opportunities related to 'ai marketing tools' using Bing's own data.
Agent asks
Are there any crawl issues Bing has flagged for my site?
Why Bing Webmaster Tools data matters for your agent
Most SEO tooling stops at Google. Bing still drives real, meaningful search traffic for most sites, and its own webmaster API exposes two things nothing else in SourcetoMCP does today.
- Keyword research, not just rank tracking. Real search volume for any keyword, and related keyword ideas, straight from Bing's own data — Search Console has no equivalent for either.
- Backlink visibility. Which pages are linked to, how often, and by whom, without a separate SEO tool subscription.
- Crawl health you can act on. A real list of flagged URLs, not just an aggregate count you have to go dig for yourself.
- Deliberately low-risk writes. The only things your agent can change are a recrawl request and a sitemap submission — nothing that can take content offline or affect spend.
How it works
Connect Bing Webmaster Tools. Generate an API key from Bing's own account settings, paste it in, and choose which verified site(s) your agent can access.
Your agent asks in plain language. It calls the right report or lookup behind the scenes and gets real Bing data back, never a guess.
Every answer shows its work. Structured rows come back keyed by the operation's own fields, so you can see exactly what was queried, not just take the summary on faith.
bing_webmaster.query_stats
weekly clicks and impressions by search query
| query | clicks | impressions |
|---|---|---|
| sourcetomcp | 842 | 12,410 |
| mcp server for ads | 311 | 6,204 |
| connect claude to google ads | 198 | 3,552 |
Ask about your Bing Webmaster Tools data. Get real answers back.
‖ manual mode on
Everything Bing Webmaster Tools reports on, plus two things it doesn't
Search performance at every level
Site-wide daily clicks and impressions, plus separate breakdowns by search query and by page — three real reports, not one dimension crammed into a single call.
Real crawl diagnostics
A daily HTTP status-code breakdown alongside an actual list of the URLs Bing has flagged issues for, not just an aggregate count you have to guess the cause of.
Keyword research Search Console doesn't have
Historical search volume for any keyword, and keyword ideas related to a seed term, both from Bing's own real search data — not limited to keywords your site already ranks for.
See who links to you
Every page on your site with known inbound links and how many, then drill into any one of them for the actual referring pages and anchor text.
Sitemap visibility and control
Status, URL count and last-crawl time for every submitted sitemap, drill into a sitemap index's children, and submit or remove a feed directly.
Recrawl requests, one URL or hundreds
Ask Bing to revisit a single page or submit up to 500 at once, with your remaining daily and monthly quota visible before you do.
Connects with your own API key, not an OAuth app
Paste an account-level key from Bing Webmaster Tools' own settings. No app to approve, no consent screen — regenerate it in Bing whenever you want to revoke access.
Low-risk by design
The only two things your agent can write are a recrawl request and a sitemap submission. Neither changes anything on your actual site or can take content offline.
No canned prompts needed
There's no fixed Prompt Library for Bing Webmaster Tools yet — just ask your agent what you want to know in your own words.
Ask anything
Your agent can call every operation above directly — search performance, crawl issues, keyword research, backlinks, sitemap status, and URL submission — in whatever words you'd naturally use.
Bing Webmaster Tools MCP FAQ
Common questions from teams connecting Bing Webmaster Tools to an agent.
Search performance (site-wide, by query, and by page), crawl stats and crawl issues, per-URL index status, sitemap status, keyword research, and inbound links — 15 registered operations in total.
Claude, ChatGPT, Cursor, or any MCP-compatible client. Connect once from your dashboard's "Connect an agent" page and every tool you've paired can use it.
No. Bing Webmaster Tools doesn't use an OAuth app for this — you paste an API key generated in your own Bing Webmaster Tools account settings, and regenerate it there any time to revoke access.
One key covers every site your Bing Webmaster Tools account can see, not just one — you choose which sites actually become connections when you connect it.
Both, in a deliberately narrow way: it can ask Bing to recrawl a URL (one at a time or in a batch up to 500), and submit or remove a sitemap. Nothing else is written to — it can't block content, remove a site, or change account settings.
They cover different search engines and overlap only partly. Bing Webmaster Tools adds two things Search Console has no equivalent for at all: keyword research (search volume for any keyword, plus related keyword ideas) and backlink visibility (who links to your pages).
Bing Webmaster Tools is available on paid plans. See Pricing for how many connections each plan includes.