Connect Google Analytics to your AI chat agent
GA4 has the traffic, conversion, and audience data to answer almost any question about your site. Most of it just sits behind a dashboard nobody has time to open.
SourcetoMCP connects it straight to Claude, ChatGPT, or any MCP-compatible agent, so it can query real GA4 data instead of guessing.
Agent asks
What are our top traffic channels this month?
Agent asks
How much revenue came from purchases last week?
Why GA4 data matters for your agent
A screenshot of a GA4 dashboard goes stale the moment you close the tab. Your agent needs live access to actually answer questions, not repeat what it remembers from training data.
- Four real report types, one connection. Traffic and engagement, conversions and e-commerce, audience and demographics, and real-time activity all come from the same connected property.
- Breaks down by what actually matters. Channel, source, device, country, age bracket, event, item category, not just a single top-line number.
- Read-only, on purpose.Your agent can query GA4 data freely; it can never change your property’s configuration or tracking setup.
How it works
Connect Google Analytics. Authorize through Google's own sign-in in about a minute. SourcetoMCP never sees your password.
Your agent asks in plain language. It calls the right MCP operation behind the scenes — traffic, conversions, audience, or real-time — and gets real GA4 data back, never a guess.
Every answer shows its work. Structured data comes back with the exact dimensions and metrics used, so you can see how the answer was built rather than take it on faith.
google_analytics.performance
dimensions: sessionDefaultChannelGroup · period: last 28 days
| Channel | Sessions | Users | Engagement |
|---|---|---|---|
| Organic Search | 3,420 | 2,890 | 61.2% |
| Paid Search | 1,876 | 1,540 | 54.8% |
| Direct | 1,234 | 980 | 49.1% |
Ask about your GA4 property. Get real data back.
‖ manual mode on
Built for the whole property, not one dashboard tab
Traffic and engagement, broken down
Sessions, users, engagement rate, and pageviews, split by channel group, source, medium, device, or page, over any date range.
Conversions past a single number
Transactions, purchase revenue, and items purchased or added to cart, broken down by the individual event or product driving them.
Who's actually visiting
Age bracket, gender, new vs returning, platform, language, and country, so your agent can describe the audience, not just the traffic.
What's happening right now
Active users, events, and pageviews from roughly the last 30 minutes, for launches, sends, or anything you're watching live.
Four report types, one connection
Traffic, conversions, audience, and real-time all come from the same connected GA4 property, so your agent covers the whole picture.
Read-only, on purpose
Your agent can query freely; it can never change your property's tracking setup, audiences, or configuration.
Real prompts teams run against Google Analytics
Every SourcetoMCP account gets these in the Prompt Library, ready to run against your own connected GA4 property.
Traffic & performance
- Google Analytics Traffic Performance Report
- Google Analytics Weekly Traffic Summary
Conversions & audience
- Google Analytics Conversion & Revenue Report
- Google Analytics Audience Overview
- Google Analytics Real-Time Activity Check
Ask anything else
Your agent can call these operations directly too. The library is a starting point, not the limit.
Google Analytics MCP FAQ
Common questions from teams connecting Google Analytics to an agent.
Traffic and engagement, conversions and e-commerce, audience and demographics, and real-time activity for any GA4 property you connect: four registered operations in total.
Claude, ChatGPT, Cursor, or any MCP-compatible client. Connect once from your dashboard's "Connect an agent" page and every tool you've paired can use it.
No. Connecting uses Google's own OAuth sign-in. SourcetoMCP never sees your password.
No. Access is read-only, so your agent can query traffic, conversion, audience, and real-time data freely, but it can never change tracking setup, audiences, or any other configuration.
Only if Google Signals is enabled on your property, and Google suppresses individual rows below its own minimum-traffic thresholds for privacy. That's a Google policy, not a SourcetoMCP limitation.
Google Analytics is available on every paid plan. See Pricing for how many connections each plan includes.