Connect Pinterest to your AI chat agent
Ads reporting and pin publishing usually need two separate tools. Pinterest runs paid campaigns and organic boards side by side, so splitting them across two tools hides half the account from your agent.
SourcetoMCP connects it straight to Claude, ChatGPT, or any MCP-compatible agent, so it can query real campaign, board, and pin data instead of guessing.
Agent asks
Which campaign has the best conversion rate this month?
Agent asks
List my boards with the most pins.
Why Pinterest data matters for your agent
A pure ads dashboard misses half of Pinterest. Boards and pins drive organic reach on their own, so a full picture of the account needs both sides in the same place.
- Ads and organic content, one connection. Campaign performance sits alongside board and pin management, so your agent sees the whole account.
- Board and pin detail means real answers. Your agent can point at exactly which board or pin needs attention.
- Publishes real content, carefully. Ask your agent to create a pin or a board, and it can, with permanent actions like deletion always explicit.
- Numbers you can actually trust. Real ad account currency, and a breakdown of exactly which conversion action happened.
How it works
Connect Pinterest Ads. Authorise through Pinterest's own sign-in in about a minute, protected with PKCE on top of standard OAuth.
Your agent asks in plain language. It calls the right MCP operation behind the scenes and gets real campaign, board, or pin data back.
Every answer shows its work. Structured data comes back with the exact fields used, so you can see how the answer was built rather than take it on faith.
Campaign performance
totalled · last 28 days
| Campaign | Spend | Clicks | CTR |
|---|---|---|---|
| Holiday Sale | $412 | 1,240 | 2.4% |
| New Arrivals | $268 | 980 | 1.9% |
| Brand Awareness | $155 | 2,105 | 3.1% |
Ask about your Pinterest account. Get real data back.
‖ manual mode on
Built for the ad account and the profile
Campaign performance, down to the individual ad
Spend, impressions, clicks, CTR, and conversions at the campaign, ad group, or ad level, daily or totalled over any date range.
Who you're reaching, and what they're doing
Performance broken down by age, gender, country, region, keyword, placement, interest, and more, plus exactly which conversion action is happening: checkout, add to cart, signup, lead, and more, each reported separately.
Order value and return on ad spend, not just a count
Order value and ROAS for checkout, signup, and custom conversions, plus which attribution type (a click, a view, or a Save) actually drove each one.
Video performance down to the completion quartile
3-second and 15-second views, watch time, and completion rate at 0/25/50/75/95/100%, for any video or Idea Pin campaign.
The ad account's real currency
Ad account name, currency, and country read straight from Pinterest, so spend is never assumed to be USD.
Create and update campaigns, safely
Four objectives: awareness, consideration, web conversion, or catalog sales. Every newly created campaign starts paused until you or your agent turns it on.
Full board management
List, create, update, or delete boards on the connected profile, including name, description, and privacy.
Publish pins and track how they perform
Create, update, or delete pins, plus organic impressions, saves, and outbound clicks for any pin, no ad spend required.
Profile info at a glance
Username, business name, board and pin counts, follower count, and monthly views, without opening Pinterest itself.
Analyse ads and publish pins, one connection
Campaign, ad group, and ad-level performance sits alongside board and pin publishing, so your agent can read campaign spend and publish a pin in the same conversation.
Product-group performance for Shopping campaigns
Spend, clicks, and conversions for individual product groups in a Catalog Sales campaign, one level below ad group, plus unique reach and average impression frequency at ad group and ad level too.
Real prompts teams run against Pinterest Ads
Every SourcetoMCP account gets these in the Prompt Library, ready to run against your own connected profile.
Campaign performance
- Pinterest Ads Campaign Performance Report
- Pinterest Ads Weekly Performance Summary
- Pinterest Ads Budget Reallocation by Performance
- Pinterest Ads New Campaign Launch from Audience Data
- Pinterest Ads Conversion Funnel Breakdown
- Pinterest Ads Geographic and Keyword Targeting Report
- Pinterest Ads Reach and Frequency Saturation Check
- Pinterest Shopping Product Group Performance Report
- Pinterest Ads Delivery Health Check
- Pinterest Ads Creative Format Performance Comparison
Account & content
- Pinterest Ads Account Health Check
- Pinterest Board & Content Audit
- Pinterest Profile Overview
- Pinterest Organic Pin Refresh
Ask anything else
Your agent can call these operations directly too. The library is a starting point.
Pinterest MCP FAQ
Common questions from teams connecting Pinterest Ads to an agent.
Campaign, ad group, individual-ad, and product-group performance (including cost per click/thousand impressions, saves, engagement, outbound clicks, and unique reach), audience breakdown by age, gender, country, region, location, geo, keyword, app type, placement, targeted interest, pinner interest, or audience include, video performance down to the completion quartile, app-install tracking, Showcase/Collection/Quiz pin-format performance, order value and ROAS by conversion type with attribution-type and traffic-source detail, campaign status alongside Pinterest's own delivery-health status, ad status/destination URL/creative type, board and pin listings, organic pin performance, ad account details, and profile info: 19 registered operations in total, covering ad performance and organic content.
Claude, ChatGPT, Cursor, or any MCP-compatible client. Connect once from your dashboard's "Connect an agent" page and every tool you've paired can use it.
No. Connecting uses Pinterest's own OAuth sign-in, with PKCE for extra protection on the authorisation request. SourcetoMCP never sees your password.
Yes, carefully. It can create a campaign against one of four objectives or update an existing one, and every newly created campaign starts paused by default. Nothing spends until you or your agent explicitly turns it on.
Yes. It can create, update, or delete pins and boards on the connected profile. Creating a pin needs a publicly reachable image URL, and deleting a board or pin is permanent, so treat those requests with the same care as any public post.
Pinterest Ads is available on every paid plan. See Pricing for how many connections each plan includes.
