Google Ads MCP Server for Claude and ChatGPT

Keyword research and bid/click forecasting, campaign/ad group/keyword/search-term/ad-level performance, product-level performance for Shopping and Performance Max, click-level detail, Display campaign Topic and keyword performance, country and location-level performance, Quality Score, Google's own Recommendations feed (report on it, or apply/dismiss a suggestion directly), change history, conversion action reporting and setup, audience performance (plus custom keyword/URL/app-based audiences), a plain campaign status/serving-status listing, negative keyword and targeting-criterion listings, portfolio bidding strategies, account settings and user access, plus campaign (including Responsive Search Ads), ad group, keyword, asset, ad, ad extension (campaign, ad group, and account-wide), label (now down to individual ads, keywords, and the account itself), Customer Match audience, and reusable negative-keyword list management. Also Smart Bidding seasonality adjustments and data exclusions, shared campaign budgets, ad-group-level bid modifiers and audience/topic/placement targeting, Performance Max audience signals, product targeting for Shopping and Performance Max campaigns, campaign drafts for testing changes before they go live, conversion value rules, ad customizers and ad parameters, campaign groups, remarketing actions, conversion custom variables, and custom interest audiences: 94 registered operations in total.

Claude, ChatGPT, Cursor, or any MCP-compatible client. Connect once from your dashboard's "Connect an agent" page and every tool you've paired can use it.

No. Connecting uses Google's own OAuth sign-in. SourcetoMCP never sees your password, and you choose which ad account your agent can access.

Yes, carefully. It can create a Search, Display, Shopping, Video, Performance Max, Demand Gen, or App campaign with the bidding strategy Google Ads requires for that channel type, or update an existing campaign's name, status, or budget. Every newly created campaign starts paused until you or your agent turns it on.

Yes. It can create the text, image, and YouTube video assets a Performance Max asset group or a Video Responsive or Demand Gen ad needs, then attach them, all from the conversation.

Yes. It can create sitelink, callout, structured snippet, and call extension content, then attach it to a whole campaign or a single ad group.

Yes. It can create the audience list and upload hashed customer emails or phone numbers to it (your agent never sends raw, unhashed data), then reference that audience as a campaign targeting criterion.

Yes. It can target or exclude specific locations (resolved from a plain place name), adjust bids by device, and set an ad schedule so ads only run during certain days or hours. For Display and Video campaigns, it can also target or exclude an audience, a Topic, or a specific placement at the ad group level.

Yes, for Shopping and Performance Max campaigns. It can report performance by item, title, brand, and category, and control which products a campaign includes, excludes, or bids up.

Yes. Your agent can create a campaign draft, a full copy of a real campaign you can edit freely with no effect on serving, then merge those changes back into the live campaign when you're ready.

Yes. If your Google Ads access comes through an MCC (the usual agency setup), connecting shows every real client account under it, not just the MCC itself. Once one is connected, SourcetoMCP also resolves the managing account for you and retries each request under it, so nothing needs a login customer id supplied by hand.

No. Campaigns, ad groups, keywords, asset groups and ads are created paused unless you explicitly ask for them to be active, and your agent shows you each write before it runs.

Google Ads is available on every paid plan. See Pricing for how many connections each plan includes.